September Meeting

*****DATE CHANGE, TUESDAY*****

Online Marketing Panel;
Catch Up on the Latest Tactics

The Internet is one of the most powerful tools for professionals to market themselves; however the tactics and technology are continually evolving. Here is your chance to catch up on the latest tactics for Social Media, Online Advertising and Search Engine Optimization (SEO) from a panel of Experts. The Experts will each present one topic and then open it up for questions.

Meeting Our Panel of Experts

Social Media Expert
Lauren C. Young is the owner ofFreshly Baked Communications, a professional brand marketing strategy and content writing firm in Schaumburg, IL. Lauren has over a decade of experience in developing eye-catching and effective marketing communication for businesses. A semi-finalist in the 2008 Google Online Marketing Challenge, Lauren has proven that she can develop print and web content guaranteed to be noticed, promote awareness of a brand and increase sales revenue. Her expertise spans various industries from consumer packaged goods (CPG) and retail, healthcare, science/technology, education and non-profit organizations. Freshly Baked Communications specializes in optimized website content, social media account management and business-focused copywriting. Lauren earned a Bachelor of Science in Business Administration, cum laude, with a concentration in Marketing from the University of Missouri-Columbia. She also studied Creative Writing at Northwestern University to supplement her business savvy with creativity. She is a member of the American Marketing Association and a founding board member for the Global Institute of Enterprise Development. www.fbc-chicago.com.

Online Advertising Expert
Mark Fabish is President and founder of Broad Reach Internet Marketing, Inc., which provides strategy, methods, and technology management to achieve successful, new customer generating, Internet marketing campaigns.  He has over 20 years experience working with companies such as SBD DataComm, TruServ, U.S. Army, the U.S. Environmental Protection Agency, and Ernst & Young to achieve profitability and efficiency benefits with enterprise software solutions, and provide technology solutions to enhance marketing campaigns.  Prior to Broad Reach Internet Marketing, Inc., Mark had founded Insight Software in 1996 to deliver consulting and technology solutions specializing in Value Analysis and custom software solutions.  Insight was responsible for the development of market leading health care and environmental compliance software products.  His first product, Refocus Management System was purchased by the U.S. Army and consulting firms.  Mark holds a bachelor’s degree in Materials and Logistics Management, from Michigan State University. Information

Search Engine Optimization Expert
Rebecca Adolf is the Senior Graphic and Web Designer forINT, a managed service provider located in Buffalo Grove, IL. Rebecca is also the Creator of theYoung Designer’s Guide, an online resource of business and technical articles for young designers. Winner of the 2008 and 2009 Graphic Design Award from GD USA, Rebecca builds and manages the development of custom-built web solutions, everything from informational to dynamic robust solutions. She assists and consults clients with on-going Search Engine Optimization tactics to help build traffic, most often increasing traffic up to three times and making their online web presence a major sales lead generator. Rebecca graduated Cum Laude with a Bachelor of Fine Arts Degree in Graphic Design from one of the most highly accredited and oldest private art colleges in the nation, Maryland Institute College of Art. Rebecca has 9+ years of experience, 100+ clients and 50+ websites under her belt.

Guest Policy
We welcome guests to attend one to two NSPWA meetings to decide whether the group is the right fit for them.

Turkey Buffet Dinner at Regular Meetings
Enjoy our ever-popular turkey buffet dinner. All the trimmings of Thanksgiving; Salad Bar, Soup, Turkey, Mashed Potatoes, Dessert Table and more... The meal alone is worth the meeting cost.

Walk-ins Welcome
Walk-ins are welcome, but reservations are appreciated. Join us for an evening of dinner and networking.

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